What Does a Digital Marketer Do?
Learn what a digital marketer does, key responsibilities, strategies, salary insights, and why businesses trust experts like Xciting Media.
What Does a Digital Marketer Do?
Digital marketing has become one of the most critical drivers of business growth in today’s online-first world. But many business owners still ask the same question: what does a digital marketer do exactly?
At its core, a digital marketer helps businesses attract, engage, and convert customers through online channels. From search engines and social media to websites and paid advertising, digital marketers connect brands with the right audience at the right time.
At Xciting Media, we work with businesses across Alberta and beyond to turn digital strategies into measurable results.
What Does a Digital Marketer Do Exactly?
A digital marketer plans, executes, and optimizes online marketing strategies to increase visibility, leads, and sales. Unlike traditional marketing, digital marketing is data-driven and measurable.
Key Responsibilities of a Digital Marketer
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Search Engine Optimization (SEO): Improving website rankings on Google
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Content Marketing: Creating blogs, landing pages, and videos
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Social Media Marketing: Managing and growing social platforms
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Paid Advertising (PPC): Google Ads, social ads, and retargeting
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Email Marketing: Nurturing leads and retaining customers
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Analytics & Reporting: Tracking performance and ROI
A digital marketer doesn’t rely on guesswork. Every decision is informed by user data, performance metrics, and business goals.
What Is the Main Work of a Digital Marketer?
The main work of a digital marketer is driving qualified traffic and converting it into customers.
Strategy Development
A digital marketer starts by understanding:
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Business goals
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Target audience
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Competitive landscape
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Budget and timelines
This strategy ensures every marketing dollar is spent efficiently.
Execution Across Channels
Digital marketers manage multiple platforms at once, including:
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Google Search and Maps
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Facebook, Instagram, LinkedIn, and TikTok
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Company websites and blogs
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Email and automation tools
Optimization and Growth
Digital marketing is never “set and forget.” Campaigns are continuously optimized to improve:
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Click-through rates
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Conversions
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Cost per lead
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Return on investment (ROI)
What Is the 3-3-3 Rule in Marketing?
The 3-3-3 rule in marketing is a simple framework used to keep messaging clear and effective:
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3 seconds: Capture attention immediately
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3 messages: Communicate no more than three core points
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3 actions: Guide users toward clear next steps
Digital marketers use this rule when designing ads, landing pages, and social content to avoid overwhelming users and improve conversions.
At Xciting Media, this principle helps ensure your messaging stays focused, memorable, and action-driven.
Why Hire a Digital Marketing Agency Instead of Doing It Yourself?
While some businesses try DIY marketing, working with a professional agency delivers faster and more sustainable results.
Benefits of Hiring Xciting Media
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Proven strategies tailored to your industry
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Access to SEO, ads, design, and analytics experts
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Transparent reporting and measurable ROI
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Scalable marketing without hiring full-time staff
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Local expertise with national reach
Digital marketing evolves quickly. Partnering with professionals ensures your business stays ahead of algorithm changes, trends, and competitors.
Is Digital Marketing Right for Your Business?
Digital marketing is ideal for:
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Small and medium-sized businesses
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Local service providers
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E-commerce brands
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B2B companies
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Startups looking to scale
If your customers search online, use social media, or compare options on Google, digital marketing is no longer optional—it’s essential.
FAQs About Digital Marketing in Red Deer
They manage campaigns, analyze data, create content, optimize ads, and adjust strategies to improve performance.
Yes. Digital marketing is highly scalable and cost-effective, making it ideal for small and local businesses.
Paid ads can show results quickly, while SEO and content typically take 3–6 months for long-term growth.
Yes. SEO builds long-term visibility and lowers customer acquisition costs over time.
Ready to Grow Your Business Online?
Partner with a local agency that’s rooted in Red Deer and built for Canada-wide success. Reach out to Xciting Media today—we’ll help elevate your brand’s voice, sharpen your strategy, and drive results that matter.
Book a consultation with Xciting Media today and discover how a tailored digital strategy can increase your visibility, leads, and revenue.