Explore Wix, Squarespace, WordPress, and Figma Sites to find the best website builder for creatives in 2025. Discover pros, cons, and SEO insights here.

Finding the Best Website Builder for Creatives

Choosing the best website builder for creatives has never been more exciting—or overwhelming. With a growing number of tools that promise design freedom, ease of use, and professional results, it’s important to pick the right one for your brand. In 2025, four platforms dominate the conversation: Wix, Squarespace, WordPress, and the newly launched Figma Sites. Each offers a unique approach to site building, but which one truly serves creative professionals best?

Let’s dive into the pros, cons, and standout features of each to help you decide which builder fits your creative vision.

Wix: Intuitive and Visually Driven

Pros:

• Drag-and-drop builder with extreme flexibility

• 800+ designer templates

• AI tools for beginners (Wix ADI)

• Built-in ecommerce and blog support

Cons:

• Limited control over underlying code

• Switching templates means starting over

• Can be bloated, affecting performance

Verdict:

Wix is excellent for artists, freelancers, and small businesses who want a website fast, with minimal technical involvement. But for those who prioritize SEO and scalability, it may fall short.

Squarespace: Sleek Design Meets Simplicity

Pros:

• Award-winning templates tailored for creatives

• All-in-one platform with hosting, analytics, and ecommerce

• Clean, intuitive interface

• Strong support and tutorials

Cons:

• Less flexible than Wix or WordPress

• Limited third-party integrations

• Customization requires knowledge of custom CSS

Verdict:

Squarespace remains a favorite among photographers, designers, and bloggers due to its aesthetic polish. However, its design limitations might frustrate more advanced users.

WordPress: The Best Website Builder for Creatives Who Want Control

Pros:

• Full design freedom with themes and builders like Elementor

• Thousands of plugins and integrations

• Highly customizable and scalable

• Built-in blog and SEO tools

• Open-source with strong community support

Cons:

• Steeper learning curve

• Requires hosting and security setup (if using WordPress.org)

• Can get complex without guidance

Verdict:

WordPress stands out as the best website builder for creatives who value customization, SEO performance, and long-term scalability. Whether you’re building a portfolio, blog, or eCommerce site, WordPress offers a robust ecosystem that grows with you. It’s not drag-and-drop simple like Wix or Squarespace, but the creative control it grants is unmatched.

Figma Sites: A New Player with Visual Precision

Pros:

• Seamless transition from design to live site

• Real-time collaboration

• Pixel-perfect layout controls

• Built-in CMS and animations

• Great for teams used to Figma workflows

Cons:

• Still new—limited integrations and community resources

• Not ideal for large, complex sites

• Hosting and domain setup can feel unfamiliar

Verdict:

Figma Sites is exciting for digital designers who want to skip the traditional handoff to developers. It offers a unique hybrid between design and development, making it promising for small portfolios and one-pagers. But it’s not quite ready to replace WordPress for large-scale or SEO-intensive projects.

SEO and Blogging: WordPress Leads the Pack

When it comes to search engine optimization—a must for any creative looking to grow organically—WordPress is still the industry leader. Tools like Yoast SEO and Rank Math provide granular control over metadata, URL structures, and content analysis.

While Wix and Squarespace offer decent built-in SEO features, they can’t match WordPress in terms of plugin variety, schema support, and blog customization. Figma Sites, being the newest, is still playing catch-up in this area.

Work with a Team That Understands Your Vision

At Xciting Media, we believe every creative deserves a website that reflects their unique voice and vision. That’s why our team is highly proficient in using WordPress—a platform we trust for its flexibility, SEO capabilities, and long-term scalability. Whether you’re an artist, entrepreneur, or content creator, we can build a custom WordPress site that helps you stand out online.

Prefer a different platform? No problem. We’re equally comfortable working with Wix, Squarespace, and even the new Figma Sites, ensuring that your website is built using the tool that best suits your goals and workflow.

Let us bring your ideas to life with a website that’s both beautiful and built to perform.

Ready to take your online presence to the next level? Contact Xciting Media today and let us help you create a website that stands out in Red Deer’s competitive market.

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